Recently, Michael Stevenson posted on targeting the LGBT consumer through mobiles:
http://michaelstevenson.wordpress.com/2013/08/15/targeting-the-lgbt-consumer-try-mobile/
And here's a hilarious excerpt from the post:
Well, I knew that lesbians were into pussy. But cat food? Cottage cheese?
And sour cream????
Reminded me of a joke I heard once:
I went into the gym today and asked the butch-est woman there, "How do I get bigger triceps?"
She replied, "Try a few dips mate."
So the next day I walked in with sour cream and mustard.