What's the objective
of this brief?
To ruin my Monday, and the rest of the week subsequently.
What facts support
the benefit?
Calling us in at 9. To the client's office. On a Monday.
After a working weekend. With an impossible deadline.
Who are we talking to?
No one in the room I guess, from the vacant expressions.
Who are we competing
with?
A huge massive hangover.
What should the tone be?
Soft, not over 20 decibels.
Key fact
I need coffee, and I need carbs!
Are there any mandatories?
Yes, cancel all plans for the
weekend.
And make sure the strategy on this is appropriately polysyllabic.
ReplyDelete:P
ReplyDeleteOn days like this it's mandatory to have an eager bunny servicing person who'd bob up and down and go haan-ji haan-ji to the client.